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Perhaps you’ll remember when Justine Sacco, a former communications director with IAC, tweeted this:

Justine Sacco

“The internet has a way of taking our evolution-derived instincts and kicking them into hyperdrive. Twitter is like a Skinner box (think rats pushing a lever for a reward) for the joys of public shaming. We can keep pressing the lever without any real fear of retaliation. When the Justine Saccos of the world drop a misguided comment in Twitter, that’s an easy opportunity for thousands to get some morality points.”

Jesus. Well isn’t this the truth?

Source: Science explains why it’s so easy to get sucked into fights on the Internet – Vox

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