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That's democracy in action!
A “smart” drinking glass embedded with a microchip gathers data on drinker preferences for beverage companies, while the customer is offered perks and promotions in exchange. Roselle Chen reports.
Is this cool? I can’t tell anymore. They want to know if I’ll drink five PBR’s versus only one Chimay?
Source: Smart glass taps into beer drinker’s data | Reuters.com