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From Donald Trump’s triumphant slogan to the Brexiteers’ ‘take back control’, political discourse is saturated with powerful images or ‘frames’. Should the left fight fire with fire – or will that make things even more toxic?

What this article really arrived at is that it’s not how the message is framed that seems to be winning, it’s the fact that conditions are so bad, and that’s what’s winning. In other words, people are not being fooled, they are reacting to what’s actually happening to them.

Source: ‘Make America Great Again’ – why are liberals losing the war of soundbites? | US news | The Guardian

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