The food and drink lobby is winning the fight over EU sugar regulation. As Corporate Europe Observatory’s new report “A spoonful of sugar” illustrates, existing laws are being undermined and much-needed measures fought off that are vital for tackling Europe’s looming health crisis.
An increasing number of people in Europe are struggling with obesity, heart disease and diabetes linked to excessive sugar consumption. This public health crisis has not stopped trade associations that represent the biggest players in the food and drink industry from resisting regulation at all cost: snacks, drinks, and processed foods that are high in sugar have the highest profit margins.
In total, the key trade associations, companies and lobby groups behind sugary food and drinks spend an estimated €21.3 million annually to lobby the European Union
“A spoonful of sugar” highlights how, despite rhetoric about addressing the health crisis, industry lobbyists are derailing effective sugar regulation in the European Union.
Their strategies include:
Pushing free trade agreements and deregulation drives that undermine existing laws;
Exercising undue influence over EU regulatory bodies;
Capturing scientific expertise;
Championing weak voluntary schemes;
Outmaneuvering consumer groups by spending billions on aggressive lobbying.
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