Every August, British 16-year-olds get their marks from the GCSE exams, a high-stakes test that has an enormous impact on their future educational and earnings prospects; on results day 2015, the British Army used Facebook targeting to reach these 16-year-olds with messages like “No matter what your results will be, you can still improve yourself in the army.”

Great way to get recruits, get them while they’re feeling down!

Source: British army targeted “stressed” 16-year-olds on exam-results day with Facebook recruitment ads – Boing Boing

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