Women who have visited almost any abortion clinic in the United States have seen anti-choice protesters outside, wielding placards and chanting abuse. A Boston advertiser’s technology, when deployed by anti-choice groups, allows those groups to send propaganda directly to a woman’s phone while she is in a clinic waiting room.
This article is about privacy and why tracking your behavior on your phone (which advertisers do) can result in some serious encroachments on your privacy.
In this instance, women who did searches related to abortions were then tracked by advertisers as potential abortion candidates. This is a common practice among all advertisers – as we all know what happens when you do a search for vacuum cleaners and then see you ads for vacuum cleaners for weeks to come, right?
Well, and this is where it gets even scarier, since advertisers are able to track your movements via the GPS on your phone as well, the minute these women entered a Planned Parenthood Clinic, the advertisers then sent anti-choice ads to these women on their phones!
If advertisers are able to do all that, on something so personal, it really makes you wonder what else advertisers (and other interested parties) are able to do.