The Trump Way offers future candidates and presidents valuable lessons in navigating contemporary politics.

1 – Voters are far more malleable than we thought

2 – Money is overrated; authenticity isn’t

3 – Companies can be bullied, in a good way

4 – A little wild unpredictability goes a long way

5 – Anyone can run and win

Good advice for the next presidential election. Even the mid-term!

Source: How to be the next Trump – Axios