Welcome to the next front in the war between old and new food systems.

The first reference to “soybean milk” in the U.S. showed up in 1897. “Almond milk” appears in medieval cookbooks. But a new bill argues that calling any non-dairy product “milk” confuses consumers.

That must mean that plant-based milk must be catching on!

Source: Big Dairy Wants Plant-Based Milk To Stop Calling Itself “Milk” | Fast Company